The Giant Egg

Bringing the UK’s biggest Easter Egg to Merry Hill

For 2 years in a row, Bakehouse have delivered The Giant Egg to Merry Hill over the Easter Holidays. The egg is a striking centrepiece, sitting at 5 metres tall in the mall and is quickly becoming a much loved tradition at the centre. The egg provides the ultimate photo opportunity for visitors and a sense of occasion, however, that’s not all- we ran a mixture of interactive experiences with performance and edible chocolate giveaways over the event run and window vinyl trail that extended reach around the centre.

The new iterations in design and characters each year bring a sense of anticipation and surprise to audiences and boosts the feeling of creativity within the space.

The Giant Egg is the perfect backdrop for community engagement, with giveaways provided for involvement in fun and games and the opportunity to include the wider community further with themed nominations, social media competitions and tributes to local community heroes.