Retail Activation

Wild Things!

Broughton Retail Park wanted to give families visiting them over the summer of 2017 at real treat. We devised three wonderful wild play zones which could remain in situ for the children to enjoy for the duration of the summer holidays. On six activation days, our own ‘Wild Things’ (intrepid explorer performers) popped up in the centre and used Bakehouse’s unique recipe of scripted and improvised immersive theatre and play to bring the different worlds to life for visitors.

Each week had a different theme – from Egyptians to Jungle Bugs via the North Pole – which encouraged visitors to return week after week to enjoy the next adventure.

“Thanks for making the day a memorable one for some of our Dee listeners”. Dave Phillips (Presenter) Chester’s Dee 106.3.

Broughton Retail Centre Play Zone
Actors Wild Things