Brand Experience

Moomin ABC – Eden Project

In a fun-filled festival, Moomin ABC invites families to go on a self-led trail with a festival of activities that includes Moomin crafts, storytelling, a Moomin Valley Puppet Show, Moomin Character visits, interactive photo opportunities and a trail of 2D artwork with integrated AR content.

The Moomin ABC interactive exhibition is an exploration of how we we feel and prompts and exercises visitors to engage with their own emotions and feelings in a fun and accessible way. Explore Tove Jansson’s evocative art through our colourful ‘islands’ that sit back-to-back, each side representing a new emotion.

Visitors are invited to immerse themselves in a sound and imagination-scape where each installation is scaled perfectly for children to crawl through and hide amongst.

Magical AR (Augmented Reality) elements and audio and visual displays enhance the 3D elements to ensure that the Moomin ABC Festival is a truly interactive experience.