Brand Experience

Superworm Trail – Kew Gardens

Well loved by families and children of all ages, the dynamic and playful storyline of Superworm by Julia Donaldson, along with the bright and bold iconic imagery of Axel Scheffler, makes for a perfect family event.

Each activity station along the trail actively invites exploration, imagination, active play and curiosity. The subject of Donaldson’s story is an unlikely superhero, a humble worm, whose daring exploits and acts of selfless friendship ensure that he’s an unquestioned hero to all.

As well as bringing literacy to life the large-scale installations, which faithfully recreate Axel Scheffler’s instantly recognisable style, are a perfect vehicle for sharing your sustainability and ESG goals.

With plenty of photo opportunities, interesting facts and physical challenges along the route ‘Superworm’ is a license opportunity with high production values that will attract families to your venue.