Case Study: Funky Pigeon Video Campaign

Pre-lockdown we were strutting our stuff with a certain Funky Pigeon, doing what we do best bringing bursts of pop-up joy to a few very special (and unsuspecting) members of the public! Our teams were in their element as they cast, choreographed and performed in a series of branded campaign videos and social media assets with Wordley Creative.

Natural Bringers of Larger Than Life Fun…

We are experienced parade producers and natural bringers of larger than life fun through explosions of colourful disruptive performance. To meet Wordley’s brief for this funky flash mob we brought in a whole host of incredible Bakehouse artists. From acrobats and hula hoop dancers to a full brass band. Carnival performers to stilt walkers. All dressed in Bakehouse-designed costumes in chosen Funky Pigeon brand colours! Each of these elements combined seamlessly to create visually striking and high impact video content.

A Scroll-Stopping Video Performance…

It’s no secret that the popularity of video marketing has risen dramatically over the past few years, even before considering the impact COVID-19 has had on our viewing habits. Earlier this year, HubSpot reported that over 50% of consumers are keen to see more video content from the brands they follow.

So, if you’re after a scroll-stopping (socially-distanced) performance to engage your online followers in 2020 and beyond, we’d love to chat through your ideas! Call 0117 329 1919 or email us, info@bakehousefactory.co.uk