Very Hungry Caterpillar Trail
Various Locations, UK Wide
A fun interactive trail for all the family.
Taken straight from the instantly recognisable world of Eric Carl, The Very Hungry Caterpillar is Bakehouse’s most successful and popular brand licensed trail. Since its publication, the book has sold over 50 million copies and has been translated into more than 60 languages. It’s an iconic family favourite that captures the hearts of all generations.
The trail is made up of large scale, 3D recreations of the book’s artwork, including crawl-through pears, peep through oranges and other playable installations. Children are invited to ‘become’ the caterpillar before embarking and will get to experience the days of the Very Hungry Caterpillar as they grow alongside the caterpillar’s insatiable appetite.
From tiny egg to glorious butterfly, the book and trail bring to life educational moments and themes including days of the week, numeracy and foods in a heart warming story of transformation. Combining literacy, exploring nature and play in a large format, colourful way with a branded trail booklet, lots of fun photo opportunities, AR filters and physical challenges. Perfect for World Book Day, spring or summer and is a guaranteed hit across multiple environments and landscapes.
Guaranteed increase in footfall and web traffic:
Venues have reported up at a 38% increase in footfall across the site during the activation window and a 30% increase in website views
The installations are an enticing, standalone attraction which will guarantee to drive footfall to your venue and will keep children and families entertained through the holidays and beyond.
With performance sitting at the heart of a lot of our activations, we also offer the opportunity to add performances and interactive story telling sessions along with the trail to add to the overall visitor experience.
The trail delivers opportunities for earned media and social sharing
1.3 Million social media impressions
